PhD Position in Behavioral and Cognitive Mechanisms of Sustainable Consumer Food Choices

We are seeking a highly motivated PhD candidate to investigate how forgotten protein crops can become part of everyday consumer choices. This PhD will explore how product properties, multisensory experiences, recipe context, presentation strategies, and societal associations shape consumer acceptance and decision-making.

Your work will combine sensory perception, eye-tracking, and immersive virtual reality simulations to understand how people respond to meals and products in realistic purchase and dining environments. The project centers on how people look, intend, and choose, and how immersive technologies can help us understand real-life judgment and decision processes

You will work with VR-based supermarket and dining simulations, eye-tracking tools, and behavioral experiments to explore how visual presentation, context, and multisensory cues shape people’s choices.

This research directly contributes to the...