Full-time
Performance Marketing Specialist - Paid Ads
Posted by Pinecrest Construction Company • Nairobi, Nairobi, Kenya
About the Role
We are seeking a data-driven Performance Marketing Specialist to manage and optimize all paid advertising campaigns across Meta Ads (Facebook/Instagram), TikTok Ads, Google Ads, and YouTube.
The goal is to generate qualified leads for our real estate developments while ensuring efficient budget use and measurable results.
KEY RESPONSIBILITIES
Paid Advertising Management
Set up, manage, and optimize campaigns on Meta Ads Manager, TikTok Ads, Google Ads, and YouTube Ads.
Define clear campaign objectives (Awareness, Traffic, Leads, Conversions).
Build audiences, implement targeting strategies, and create A/B testing structures.
Monitor daily performance and implement optimizations to reduce CPL and improve ROAS.
Strategy & Execution
Plan monthly advertising budgets and allocate spend effectively.
Collaborate with the content team to brief on ad creatives and messaging.
Analyze funnel performance a...
The goal is to generate qualified leads for our real estate developments while ensuring efficient budget use and measurable results.
KEY RESPONSIBILITIES
Paid Advertising Management
Set up, manage, and optimize campaigns on Meta Ads Manager, TikTok Ads, Google Ads, and YouTube Ads.
Define clear campaign objectives (Awareness, Traffic, Leads, Conversions).
Build audiences, implement targeting strategies, and create A/B testing structures.
Monitor daily performance and implement optimizations to reduce CPL and improve ROAS.
Strategy & Execution
Plan monthly advertising budgets and allocate spend effectively.
Collaborate with the content team to brief on ad creatives and messaging.
Analyze funnel performance a...
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