About the Role
This role is for one of the Weekday's clients
Salary range: Rs 1800000 (ie INR 18 LPA)
Min Experience: 3 years
Location: Bengaluru
JobType: full-time
We are looking for a hands-on performance marketing specialist who takes full ownership of paid advertising execution across Meta and Google platforms. This role is focused on building, managing, and scaling campaigns directly within ad managers, with complete accountability for performance outcomes such as CPA, ROAS, and revenue impact, rather than overseeing external agencies.
Requirements
Key Responsibilities
- Plan, launch, and scale Meta (Facebook & Instagram) advertising campaigns end to end
- Collaborate with creative teams to rapidly iterate on ad hooks, messaging, and creatives based on performance data
- Monitor and analyze campaign performance using dashboards focuse...
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