About the Role
About the Role
We are looking for a highly driven and strategic Performance Marketing Lead to join our team at the Calicut office. The ideal candidate should have strong expertise in Meta Ads and a solid understanding of Google Ads, SEO, website performance, and digital growth strategies. This role requires someone who can lead campaigns end-to-end, optimize performance metrics, and contribute to overall business growth through data-driven marketing.
Key Responsibilities
● Plan, execute, and optimize high-performing campaigns across Meta platforms (Facebook & Instagram).
● Manage and monitor paid campaigns on Google Ads including Search, Display, and YouTube.
● Analyze campaign performance, ROAS, CPL, CAC, and other marketing KPIs.
● Work closely with creative, content, and tech teams to improve campaign effectiveness.
● Understand landing page performance, website conversion optimiza...
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