Performance Marketing - Director/ Head

Accredian is a fast growing edtech company that was started in 2018 by ISB graduates. The company has so far served 18,000+ professionals working across 3000+ companies. Accredian arms working professionals with next generation skills like Data Science, Digital Transformation, Business Management, Product management in partnership with top tier institutions like IITs, IIMs, XLRI and provides them a transformative learning experience to help them move up in their careers.

Key Roles and Responsibilities:

• Own end-to-end performance marketing across Google, Meta, LinkedIn, and emerging channels.
• Manage and scale monthly budgets of 3-5 Cr, driving strong ROAS, CAC, and Conversion%.
• Build and execute full-funnel growth strategies (awareness conversion retention).
• Design and implement robust attribution frameworks (online).
• Collaborate closely with Sales to improve lead quality, lead connect time, & conversions.