Performance marketing - director/ head

Accredian is a fast growing edtech company that was started in 2018 by ISB graduates. The company has so far served 18,000+ professionals working across 3000+ companies. Accredian arms working professionals with next generation skills like Data Science, Digital Transformation, Business Management, Product management in partnership with top tier institutions like IITs, IIMs, XLRI and provides them a transformative learning experience to help them move up in their careers.
Key Roles and Responsibilities:
Own end-to-end performance marketing across Google, Meta, Linked In, and emerging channels.
Manage and scale monthly budgets of ₹3–5 Cr, driving strong ROAS, CAC, and Conversion%.
Build and execute full-funnel growth strategies (awareness → conversion → retention).
Design and implement robust attribution frameworks (online).
Collaborate closely with Sales to improve lead quality, lead connect time, & conversions.
Lead experimentation, A/B testing, funnel optimization...