Performance Marketing Analyst

About the Job

This position is an executor role, where you will be responsible for the creation of deliverables for our Advisory clients. You will directly report to the Senior Data Analyst and Analytics Manager.

Work Responsibilities:

• Campaign Analysis: Monitor the performance of digital marketing campaigns across various channels, including but not limited to, Google Ads, Facebook Ads, Instagram, LinkedIn, and email marketing.
• Data Analysis: Collect, analyze, and interpret marketing data to identify trends, opportunities, and areas for improvement. Provide actionable insights to the marketing team.
• ROI Optimization: Work closely with the marketing team to optimize campaign budgets, bidding strategies, and targeting to maximize return on investment (ROI).
• A/B Testing: Plan and execute A/B tests to improve ad creatives, landing pages, and other campaign elements. Utilize test results to infor...