Performance Marketer

Sparc Digital Solutions is seeking a highly skilled and results-driven Performance Marketer with expertise in Meta (Facebook/Instagram) and Google Ads to join our dynamic marketing team. As a Performance Marketer, you will be responsible for driving performance-focused campaigns across both platforms to increase lead generation, sales, and overall ROI.

Key Responsibilities:

• Develop, execute, and optimize performance campaigns on Meta and Google Ads to drive conversions, sales, and brand awareness.
• Lead performance marketing strategies, including budgeting, keyword research, ad creation, and targeting to maximize ROAS (Return on Ad Spend).
• Analyze campaign performance using Google Analytics 4 (GA4), Google Tag Manager (GTM), and Facebook Pixel to track and report on key metrics and optimize strategies.
• Manage and scale paid media campaigns while ensuring efficient spend allocation and continuous performance improvement.
• Conduct A...