About the Role
Key Responsibilities:
- Assist in planning, launching, and managing user acquisition campaigns for mobile games across paid channels
- Monitor daily campaign performance and optimize budgets, bids, targeting, and creatives
- Track and analyze key performance metrics including CPI, ROAS, CTR, CVR, retention, ARPU, and LTV
- Conduct A/B testing on ad creatives, formats, audiences, and landing experiences
- Support creative ideation by sharing insights on winning creatives and market trends
- Coordinate with designers and video editors to request, review, and iterate ad assets
- Research competitors' ads, strategies, and positioning across different markets
- Analyze performance by country, platform, device, and audience segments
- Assist in scaling successful campaigns while maintaining performance benchmarks
- Identify performance issues and propose data-driven solutions
- Maintain accurate campaign docum...
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