Performance Marketer

Experience: Minimum 4 years
Industry Focus: B2B / Lead Generation

Job Description

We are seeking a results-driven Performance Marketer with strong experience in B2B marketing campaigns to drive qualified leads, pipeline growth, and measurable ROI across paid digital channels.

Key Responsibilities

• Plan, execute, and optimize B2B performance marketing campaigns across platforms such as Google Ads, LinkedIn Ads, Meta, and other paid media channels
• Drive high-quality lead generation aligned with sales and revenue targets
• Own campaign KPIs including CPL, CPA, conversion rate, ROAS, and pipeline contribution
• Develop and manage full-funnel B2B campaigns (TOFU, MOFU, BOFU)
• Conduct A/B testing on ad creatives, messaging, audiences, and landing pages
• Collaborate with content, design, and sales teams to align messaging and lead quality
• Set up and manage tracking, pixels, and analytics using tools like Goo...