Performance Marketer

Key Responsibilities

• Assist in planning, launching, and managing user acquisition campaigns for mobile games across paid channels


• Monitor daily campaign performance and optimize budgets, bids, targeting, and creatives


• Track and analyze key performance metrics including CPI, ROAS, CTR, CVR, retention, ARPU, and LTV


• Conduct A/B testing on ad creatives, formats, audiences, and landing experiences


• Support creative ideation by sharing insights on winning creatives and market trends


• Coordinate with designers and video editors to request, review, and iterate ad assets


• Research competitors’ ads, strategies, and positioning across different markets


• Analyze performance by country, platform, device, and audience segments


• Assist in scaling successful campaigns while maintaining performance benchmarks
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