Paid Content Strategist

This role is for one of the Weekday's clients

Min Experience: 2 years

Location: Bengaluru, NCR

JobType: full-time

We are looking for a hands-on Paid Content Strategist who lives and breathes performance marketing across Meta, Google, and other paid channels. You will own ad content strategy, collaborate closely with creative teams to ship campaigns fast, and obsessively analyze performance to drive real results. This role is perfect for someone who thrives on experimentation and continuous optimization rather than following cookie-cutter playbooks.

Requirements

Key Responsibilities

• Lead content strategy for paid campaigns across Meta, Google, and other platforms
• Partner with creative teams to brief, iterate, and launch ad creatives quickly
• Design, execute, and analyze structured experiments across hooks, formats, copy, and audiences
• Monitor performance daily, spot...