Full-time

Online Brand Manager - L'Oréal Paris

Posted by L'Oréal • Ho Chi Minh City, Ho Chi Minh, Vietnam

📍 Ho Chi Minh City, Ho Chi Minh 🕒 February 25, 2026

About the Role

MISSION: Driving force behind e-commerce success and blends a creative vision with data-driven strategy to growth market share in ecommerce.

KEY RESPONSIBITY:

1. E-COMMERCE GROWTH STRATEGY

  • Develop and execute annual and monthly online business plans to drive sales, visibility, and market share across e-commerce platforms.
  • Conduct JBP (Joint Business Plan) discussions, set FTL/NPD/Assortment targets, and craft actionable e-commerce agendas (e.g. Double Day, Livestream).
  • 2. CAMPAIGN & PROMOTION PLANNING

  • Plan and execute commercial assortment strategies, GWPs, and key promotions by month, quarter, and year.
  • Lead bidding strategies for campaigns (e.g. SBD, Brand Day) and build media plans aligning awareness and performance KPIs.
  • Closely collaborate with transactional media lead to provide category & brand inputs for planning and optimization
  • 3. SALES DELIVERY & PERFORMANCE TRACKING

  • Own the daily/weekly ...
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