Microfinance Market Research Consultant & Project Leader

The Market Research Consultant will lead and execute end-to-end market research initiatives for a microfinance-focused project. This role is critical in providing data-driven insights to support the development of financial products and marketing strategies that resonate with underserved and low-income populations in Egypt. The consultant will guide the client through a deeper understanding of customer needs, competitive landscape, and market dynamics to support financial inclusion. Develop comprehensive research frameworks tailored to microfinance services. Identify key research questions related to access to finance, borrowing behavior, repayment capacity, and financial literacy. Define sampling strategies and appropriate methodologies (quantitative, qualitative, mixed). Oversee or support the development of data collection tools such as surveys, focus group discussion guides, and interviews. Advise or participate in fieldwork planning, including selecting regions, institutions, and ...