About the Role
Role Overview: The Media Manager at will develop and execute comprehensive media strategies across all key categories in the company. This role is responsible for overseeing the company's media planning, buying, and performance analysis, across all touchpoints (digital, social, TV, radio, out-of-home, influencers and more) ensuring alignment with the overall marketing objectives. The position also involves managing and mentoring a Digital Media Specialist and a Content Specialist who operates the content hub. Key Responsibilities Develop and implement media strategies across all categories Manage media planning, buying, and performance analysis to maximize ROI Collaborate with marketing, sales, and trade to ensure media alignment with business goals Oversee and mentor the Digital Media Specialist and Content Specialist Analyze market trends and consumer behavior to refine media strategies and report on performance Ensure compliance with budget constraints and optimize media spend Coord...
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