Marketing specialist is responsible for driving the Dräger marketing approach in cooperation with the sales and service managers. He/She is responsible to manage the segment management, application marketing, and communication and sales marketing team. In addition, he/she is part of the local management team.
Strategy Development
Actively participate in regional marketing strategy development and based on that, derive local marketing strategies in alignment with sub-regional/regional Communications & Sales Marketing. Drive the strategy process together with the Sales & Service managers. Responsible for developing and deploying strategy for application driven markets based on the portfolio of the key application fields. Actively participate in developing and deploying the segment positioning for the key markets, including stakeholder management approach (considering global concepts) for each market segment, and drive implementa...