About the Role
Job Description
:The Marketing Specialist is responsible for the execution of multi-channel marketing strategies to achieve or exceed commercial & strategic goals for high growth event(s) within a culture focused on results, accountability, relevance, innovation and speed to market.
Primary Responsibilities:
Assist the Marketing Director or Senior Marketing Manager in implementing end-to-end marketing campaigns to drive audience acquisition revenue and retention across Japan conference portfolio
Deliver marketing campaigns – on time, to budget
Optimize campaign CPA and ROI and continually review campaign key metrics to enhance or leverage opportunities
Utilize analytical tools to inform and identify the best channel mix and utilization to achieve commercial and strategic goals and the best possible ROI on campaign spend
Utilize customer insights to develop targeted content and ...
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