Marketing Specialist

We are seeking a highly skilled and execution-focused Senior Marketing Specialist to drive SEO strategy and performance for a U.S.-based multi-location service business. This role works closely with the CEO and Marketing Manager to ensure the optimization and growth of the company’s online presence across multiple markets in Florida. The ideal candidate will have a deep understanding of local SEO, technical SEO, and content strategies to improve organic visibility, drive traffic, and generate leads.

This is not a client-facing sales role but a strategic execution role focused on SEO optimization, content coordination, reporting, and performance tracking to enhance the company’s digital footprint.

Duties / Tasks to Perform

• Google Business Profile Management: Oversee and optimize Google Business Profiles for five Florida markets: Gainesville, Jacksonville, Orlando, Tampa, and Miami.
• Keyword Research & Content Strate...