MARKETING EXECUTIVE

Responsibilities

To plan, coordinate and executive marketing events from proposal stage to post event reporting; responsible for event concept, social media timeline, manpower planning and execution flow; identify and plan content angles that attract audience attention and define target audience for each campaign; plan social media content schedules and work closely with media team to ensure content aligns with event objective; handle sourcing, purchasing and coordination of membership gifts and merchandise; coordinate logistics to ensure gifts are delivered to the correct outlets and distributed according to guidelines; brief outlets teams on event objectives, executive steps and membership initiatives and ensure all outlets understand and follow instructions during campaigns and gift distribution; confident in presenting ideas and influencing others to follow execution plans; and willing to execute plans even when facing resistance while maintaining professionalism.