Marketing Campaign Specialist

About the Role

This role will also play a key role in coordinating the collection and organization of team, department, and company health metrics, providing the unique opportunity to track the key priorities of the company.

WatchGuard Technologies is seeking a Demand Gen Campaign Specialist who is the operational core of the demand generation engine and reports directly to the Demand Generation Program Manager. While strategy defines what to launch, this role ensures budgets are maintained and optimized, campaigns are built correctly, launched on time, tracked accurately, and continuously improved.

This role bridges Content, Creative, Product Marketing (PMMs), Marketing Operations (MOPs), Audience Managers, and Sales, coordinating assets, channels, timelines, and performance insights to ensure every campaign delivers measurable pipeline impact.

By increasing speed-to-market, reducing rework, strengthening data accuracy, and enforcing operational...