Marketing Campaign Analyst

**CTG is seeking to fill a Marketing Campaign Analyst position for our client.**

**Location:** Remote

**Duties:**

The Marketing Campaign Analyst supports the planning, execution, optimization, and performance measurement of multi-channel marketing campaigns. This role partners with analysts, data scientists, marketing teams, and external vendors to deliver data-driven campaign strategies that improve customer engagement and business outcomes.

+ Develop campaign requirements, audience segmentation, and targeting strategies.
+ Define KPIs and establish pre-campaign analytics objectives.
+ Coordinate and execute multi-channel, multi-touch campaigns; manage the marketing calendar.
+ Analyze campaign performance, provide actionable insights, and implement mid-campaign optimizations.
+ Measure and report on ROI, customer lifetime value, and overall campaign effectiveness.
+ Identify opportunities to improve targeting, personalization, and c...