About the Role
What will you do:
- Develop and implement comprehensive brand strategies to enhance market positioning and achieve business objectives.
- Set and execute brand planning calendars to ensure the timely completion of all deliverables.
- Coordinate with various departments to align brand initiatives, including Merchandising Planning and Control, Visual Merchandising, Store Operations, Marketing, e-commerce, and Franchise Management.
- Direct resources effectively to support brand objectives and initiatives.
- Establish and achieve sales, profitability, and cost control budgets and targets for the brand.
- Analyze market trends, customer spending patterns, preferences, and merchandising mix to inform product development and drive marketing innovation.
- Develop and maintain the company’s brand image and customer experience across all online and offline touchpoints.
- Ensure consistent brand look and feel to enha...
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