Marketing Analytics & Project Lead (Integrated Marketing) - TikTok Shop - Thailand

The integrated marketing team crafts and executes integrated marketing and communications & campaign strategies that resonate with our diverse audience across SEA. The team builds brand awareness, drive user engagement, and enhance the overall shopping experience. Whether it's launching innovative marketing campaigns, optimizing user interfaces, or crafting compelling narratives, the team's contributions are essential to TikTok Shop's success in SEA.
In this role you will develop seller packages and relevant business pitch decks. You will also be responsible in creating framework for data analysis, extract data, and report findings using suitable visualization tools Roles & Responsibilities:
1. Business Analytics and Strategy:
- Develop analytical frameworks to extract, analyze, and report findings using suitable visualization tools across key business areas, including: 1) User segmentation and CRM 2) A/B testing and experimental design 3) Commercial campaign performance and b...