Marketing Analyst

Key Responsibilities

Data Tracking, Collection & Validation:

• · Own the end-to-end data tracking strategy for marketing campaigns, including the management of UTM parameters and the validation of tracking via GA4, GTM, and conversion APIs.
• · Monitor and collect data from a wide array of sources, including ad platforms, web analytics, CRM, and media monitoring tools.
• · Ensure the integrity and quality of collected data by performing regular audits, troubleshooting discrepancies, and upholding data governance standards.

Performance Monitoring & Analysis:

• · Conduct ongoing analysis of marketing performance across channels (SEO, SEM, Paid Social, Email) to track against KPIs and identify trends, anomalies, and opportunities. · Monitor media coverage and social listening data to provide insights on brand sentiment, share of voice, and emerging issues.
• · Analyse the results of A/B tests and c...