Marketing Activation Manager

Job Description :

Report to: Marketing Director

• Lead & manage brand merchandising strategy and activation. Ensure merchandising is delivered with excellence and is cost effective.
• Effectively manage event organization, ensure that events are delivered with excellence and achieve objective for both brand building, customer support, and sales driving; ensure that brand events maximize PR return and provide the PR team with strong PR content.
• Educate staff about brand knowledge, ensure that all staff can represent company’s brands in outlet, educate and mentor customers and consumers with professionalism and enthusiasm
• Develop a strong understanding of customers’ needs and ensure that marketing activities are fitting with these.
• Ensure that new creative platforms are relevant and can be implemented with excellence. Represent the needs of brand activation in key brand and agency meetings.
• Represent marketing acti...