Market Segment Manager

Job Description :

Report to: Marketing Manager

Manage marketing strategy and activities of a segment, which align with business strategy, as well as build high brand awareness of company’s products in the market
• Ensure an efficient implementation of the marketing activities
• Assist Marketing Manager to develop the annual marketing plan and budgets for implementation to support sales objectives.
• Monitor marketing expense
• Accountable for consistent branding look and feel across all mediums: Labels & Packaging, image and outdoor advertisements, digital activities, above-the-line communications, below-the-line collateral and activities.
• Support in conducting market research and media implementation activities.
• Evaluate program effectiveness / suggest improvement opportunities, especially focus on Promotion Program.

• University graduate in Marketing/Business.
• At least 3-5...