Market Intelligence Manager

Overview

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TRAFFIX Marketing is seeking a strategic and detail-driven Marketing Intelligence & Insights Manager to lead our marketing analytics and Voice of Customer (VoC) research initiatives. This cross-functional role will champion the use of data to improve marketing efficiency, customer engagement, and content performance. The ideal candidate combines sharp analytical skills with a consultative mindset and thrives on driving actionable insights from marketing and customer data.

Key Responsibilities

Marketing & Digital Analytics

• Analyze and report on performance across digital channels: website traffic, SEO, PPC, social media, content, and campaign performance.
• Evaluate inbound web leads and SDR program results for lead quality, conversion, and pipeline contribution.
• Develop and maintain performance dashboards and KPIs for all market...