PURPOSE & OVERALL RELEVANCE FOR THE ORGANISATION:
Drive business results thru in-store consumer engagement program and promotions with a brand-right approach. Elevate the consumer experiences to be more consistent across all channels.
Key Responsibilities:
Planning
Well understand with brand theme, further use this knowledge to identify and leverage activation & community building opportunities for the adidas brandSupport the development of the Retail activations programs in Key store format.Understand the target consumers profile, well briefing to agency to efficiently get qualify proposalCollaborate cross functionally to help steer stake holder alignment on own retail activationsCalendar developed and x function resource leverage Execution & Management
Flawless execution of the agreed retail activationsMarketing Agencies- Coordinate with agencies for pla...