Manager, Marketing Communications

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The Marketing Communications Manager will support our Customer Base Management (CBM) initiatives. This role is pivotal in developing and executing targeted communication strategies that drive customer engagement, retention, and growth. The individual will collaborate within an agile environment to deliver compelling, data-driven campaigns that resonate with existing customers.

Key responsibilities include:

• Develop and execute integrated marketing communication plans to support CBM programs, (e.g., email, SMS, in-app, and direct mail).

• Collaborate with CBM business owner to translate customer insights and segmentation into personalized messaging strategies.

• Write, edit, and proofread customer-facing content that aligns with brand voice and campaign objectives.

• Coordinate with creative and digital teams to produce engagi...