Full-time
Manager, Market Insights & Segmentation (Digital Strategy)
Posted by Hong Leong Bank • , , Malaysia, , , Malaysia, Malaysia
About the Role
A leading financial institution in Malaysia is seeking a Manager - Marketing & Communications (Research & Segmentation) to develop customer segmentation models based on behavior and needs. The ideal candidate should have 8+ years in marketing and research, strong analytical skills, and the ability to lead strategic marketing initiatives. This role emphasizes collaboration and stakeholder engagement, and the candidate will conduct research, oversee marketing budgets, and drive innovation in marketing strategies.
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