Manager - HCP Campaign Operations

About The Job

Plan and execute market-driven campaigns, make data-driven business recommendations, and create insightful presentations. Optimize omnichannel strategies in SFMC, leveraging your knowledge of campaign automation and data segmentation to provide valuable recommendations.

Location: Bogotá, Colombia

Main Responsibilities

• Support the markets during omnichannel journey design, execution, analysis and optimization (drive campaign performance analysis; optimize campaign analytics setting requirements including data inflow)
• Evaluate the effectiveness of various promotion and marketing campaigns leveraging secondary data sources (marketing mix model / promotion response model / ROI analysis; impact of channel dynamics: field force/multi-channel modelling (new commercial model))
• Coordinate campaign setup readiness with relevant stakeholders, including hub delivery teams for web, content and social media operations ...