About the Role
**Department:** Higher Education (EMEA)
**Location:** Riyadh, KSA / Cairo, Egypt
**Reports to:** Director of Marketing – EMEA
**Hours:** Full-time (37.5 hours per week)
**Purpose of the role:**
Lead Pearson’s Higher Education marketing strategy and execution across MEA, driving institutional purchase and strategic partnerships, cont5inthe transition from print to digital, and increasing student monetisation. You will own full-funnel regional plans that combine brand storytelling with measurable performance, partner closely with Sales and Product, and ensure activity is insight-driven, locally relevant and commercially focused.
**Key Responsibilities:**
+ Regional strategy and planning
+ Institutional & ABM programmes
+ Digital transition & portfolio go-to-market
+ Student growth and monetisation
+ Sales enablement & field readiness
+ Events, partne...
**Location:** Riyadh, KSA / Cairo, Egypt
**Reports to:** Director of Marketing – EMEA
**Hours:** Full-time (37.5 hours per week)
**Purpose of the role:**
Lead Pearson’s Higher Education marketing strategy and execution across MEA, driving institutional purchase and strategic partnerships, cont5inthe transition from print to digital, and increasing student monetisation. You will own full-funnel regional plans that combine brand storytelling with measurable performance, partner closely with Sales and Product, and ensure activity is insight-driven, locally relevant and commercially focused.
**Key Responsibilities:**
+ Regional strategy and planning
+ Institutional & ABM programmes
+ Digital transition & portfolio go-to-market
+ Student growth and monetisation
+ Sales enablement & field readiness
+ Events, partne...
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