Manager, Data Science

Responsibilities

• Lead a team of marketing data scientists in defining and executing end-to-end data science roadmaps that support lifecycle marketing across QuickBooks Services (Capital, Payroll, Payments, Bill Pay) and Mailchimp, aligned to short- and long-term business outcomes
• Own the measurement, experimentation, and modeling strategy for lifecycle marketing initiatives, including onboarding, attach, upsell, retention, and active use, leveraging causal inference, experimentation frameworks, and advanced analytics
• Design, evaluate, and scale incrementality measurement approaches, including randomized experiments, holdouts, and quasi-experimental methods, to quantify the true impact of lifecycle marketing across Email, IPD, Push, SMS, Web, and cross-channel programs
• Drive development and adoption of machine learning models for lifecycle marketing use cases such as propensity scoring, churn risk, personalization, and next-best-action...