Manager Content Creative

General Purpose

As the Manager Content Creative, you will be responsible for developing compelling creative concepts and storytelling frameworks that align with adidas’ brand voice and business objectives in China. You will focus on “how to tell the story,” translating content strategies into actionable creative directions for execution by the Content Production team. This role emphasizes creative concept development over end-to-end production execution, ensuring that storytelling is consistent, engaging, and tailored to the local market.

Key Responsibilities

Storytelling & Creative Direction 

- Develop narrative and storytelling approaches for brand and product content, ensuring consistency with global brand voice and local relevance. 

- Lead creative concept development for digital campaigns, product launches, and eCommerce content. 

- Collaborate with the Content Planning t...