Full time

Manager Channel Demand Planning

Posted by Adidas • Shanghai, Shanghai, China

📍 Shanghai, Shanghai 🕒 February 28, 2026

About the Role

Purpose & Overall Relevance for the Organization:

As core business partner, lead the most accurate demand plan for all channels and ensure top-down demand plan is aligned with Channel targets and GCA strategy.

Key Responsibilities:

  • Translate Account ambition to buy guidance based on Net Sales / Sell-out targets for Accounts

  • Generate Account demand rolling plan, and liaise with Channel to coordinate their demand planning activities to ensure smooth channel execution

  • Support and facilitate mitigation planning by Category and Account for any OTB gaps

  • Provide inputs to SP milestones representing Channel and Accounts demand requirements

  • Monthly business review by Category and Accounts with cross-function (e.g. Sell-out plan, ST% analysis, promotion proposal, OTB adjustment)

  • Identify Chase and Buffer buy opportunities early on (e.g. what sells well, customer feedback), Weekly bestseller analy...
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