Full time

Manager, Brand Communication - Training & Sportswear (1Y6M)

Posted by Adidas • South Korea, Seoul, South Korea

📍 South Korea, Seoul 🕒 February 26, 2026

About the Role

PURPOSE & OVERALL RELEVANCE FOR THE ORGANISATION :

Drive an effective and efficient brand activation of Training & Sportwear category for Reason to Buy campaigns and Key Concepts in country/cluster in full alignment with the Global BC&BU teams.

KEY RESPONSIBILITIES:

  • Create the local brand marketing plan and calendar based on input from country commercial needs

  • Create local content (brief and production) and get approval from Global BC&BU if necessary

  • Execute consumer events as considering category strategy under Global guideline.

  • Support the brief and production of category relevant key account or Retail activations

  • Align with the Media Activation on the media strategy for a campaign execution

  • Execution of the MWB plan per the BMP

  • Support local trade meetings with sell-in tools

  • Support and collaborate with the BU & Retail Marketing team on key trading zone attac...
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