Lytegen - Head - Marketing

<p></p><p>Head - Marketing We are hiring a Head of Marketing and Growth to own the entire demand generation engine.<br/><br/>- This person will build and lead the marketing function, drive profitable customer acquisition for the US solar business, and turn marketing into a predictable revenue engine.<br/><br/>- You will be responsible for strategy, execution and team building across paid media, content, creative, website, tracking, analytics and funnel optimization.<br/><br/>- You will work directly with the founder and sales leadership in the US.<br/><br/>- Own the marketing and growth strategy, including channel mix, budget allocation, performance targets, and the roadmap for lead and booking generation.<br/><br/>- Build and manage a high-performing team across media buying, content, creative, marketing operations, and analytics.<br/><br/>- Drive performance marketing across Meta, Google, and a...