About the Role
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What’s the role
As Loyalty Value Lead, you’ll join the Loyalty, CRM and Payment team within Shell’s Mobility cluster across Benelux & France, responsible for the operations of nearly 1,000 service stations across four countries serving private customers, fleet drivers, and truck drivers.
As part of the Shell Mobility Marketing team, you will transform deep customer insights into a customer value‑focused portfolio that strengthens the fuels business, accelerates EV adoption and grows Convenience Retail. Our loyalty programme is a key growth engine in this strategy, enabling us to build long‑term relationships through increasingly personal...
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