Lifecycle Marketing Manager

Location: Calgary, Toronto (hybrid)
Employment Type: Full-Time

We are seeking a data-driven Lifecycle Marketing Manager who will own, optimize, and scale our end-to-end marketing and sales enablement campaigns within HubSpot. This role is ideal for someone with approximately five years of hands-on HubSpot experience who can design effective integrated sales and marketing campaigns, analyze performance, translate performance insights into business impact, and leverage data from campaigns to drive continuous growth. This manager will work cross-functionally with marketing, sales, delivery, finance and operations to ensure we have a cohesive, high-performing funnel that accelerates new customer acquisition and retention by securing meetings and order opportunities for our sales organization.

Key Responsibilities

Lifecycle Strategy & Campaign Development

• Develop and manage the full HubSpot lifecycle marketing progr...