Lead Generation

Business Development Specialist

Job Responsibilities:

• Work with sales team to develop standard lead research templates and HubSpot Playbooks per business persona/campaign
• Perform company / contact research as per ICP.
• Develop strategy, cadence and day-to-day execution of email templates/sequences for lead gen drip campaigns.
• Conduct outreach through LinkedIn and cold calls to qualify inbound leads generated and outbound outreach to maintain a dynamic lead pipeline.
• Craft compliant messaging adhering to the CAN SPAM Act.
• Ensure CRM automations in HubSpot are functioning properly.
• Report progress in Hubspot CRM, overseeing lead intake and transitioning to the sales team and subject matter experts (SMEs).
• Act as the lead generation and prospecting subject matter expert (SME) for the sales team, facilitating monthly Lead Gen Community of Practice (CoP) calls to share and implement best practices.
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