Junior Performance Marketing Specialist

Plan, execute, and optimize performance marketing campaigns across paid media channels.

Manage and optimize campaigns across Google Search, Display, Performance Max, YouTube, Google Gen, and Meta, including retargeting initiatives.

Collaborate with the Performance Marketing Manager, sales teams, and broader marketing teams to develop and execute a cohesive multi-channel strategy.

Optimize audience targeting and alignment between paid media and sales objectives.

Plan, execute, and analyze A/B tests across ad creative, landing pages, and messaging to improve conversion rates.

Monitor and manage paid media budgets, ensuring efficient spend and performance optimization.

Track, analyze, and report on campaign performance using Google Analytics (GA4 preferred), Google Tag Manager, and Looker Studio.

Compile performance reports and provide clear ...