Junior Lead, Program Management (Portfolio)
Posted by RCBC Bankard Services Corporation • Pasig, National Capital Region, Philippines
About the Role
Job Purpose
Responsible for maximizing the value of the existing card base through personalized engagement strategies. The role focuses on the Cardholder Lifecycle—from early-month activation and first-usage to cross-selling and retention.
Key Responsibilities
:•Lifecycle Strategy & Intervention - Develops usage campaigns to ensure high percentage of cards with usage
.•Targeted & Segmented Marketing - Collaborates with the Data Analytics team to extract specific customer lists based on behavior and drives the usage of specific card features
.•Channel & Journey Optimization - Oversees the deployment of highly personalized communications via SMS, EDM, and App Push Notifications
.•Monitoring & Analytics- Analyzes the cost-effectiveness of targeted rewards versus broad-based discounts
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Job Requirem...
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