Implementation Analyst

Senior Digital Analytics Specialist
Madrid (Hybrid, 2 days onsite)
Permanent
€Build the tracking architecture. Own the data. This is a senior, hands-on digital analytics role for someone who wants to own the entire tracking ecosystem - architecture, implementation, governance, and problem-solving across multiple brands and platforms.
You'll be the technical authority on digital analytics.
The person others come to when the data doesn't line up.
You'll own the digital analytics architecture end to end. That means designing scalable tracking solutions, defining event models and data layers, and delivering clean implementations across multiple websites.
You'll lead tag management at a senior level, owning GTM and driving server-side tagging (on-prem / Matomo). When the UI isn't enough, you'll write custom JavaScript, troubleshoot complex attribution and data issues, and keep implementations governed and audit-ready.
You'll make Matomo work properly - buildin...