Head of Trade Marketing

Position Overview

Our Client is seeking a commercially-minded and strategic Head of Trade Marketing to bridge the gap between our brand strategies and sales execution. This role is critical in driving the sell-out process across all distribution channels, including B2B, Modern Trade (MT), and General Trade (GT). You will be responsible for translating brand marketing plans into actionable channel strategies that increase product visibility, enhance brand presence at the point of sale, and ultimately drive revenue growth for our portfolio of premium food products.

Key Responsibilities

1. Channel Strategy & Activation

• Develop and implement tailor-made trade marketing strategies for various channels (HORECA, Modern Trade, and Retail) to ensure maximum brand penetration.
• Design and manage the annual trade marketing calendar, ensuring promotional activities are aligned with seasonal trends and business cycles.
<...