Full-time

Head of Sales, China

Posted by Diageo • Shanghai, China, China

📍 Shanghai, China 🕒 February 28, 2026

About the Role

**Job Description :**

**Head of Sales**

This role is the strategic leader for Diageo's **General Trade** channel in China, which represents a significant portion of the company's sales. The holder is fully accountable for the P&L objectives for this critical channel. The role requires managing a large, nationwide sales team and a complex network of distributors and key accounts to drive sustainable and profitable growth.

**About this role**

To create a robust, high-performing, and healthy General Trade network for Diageo China. This involves developing and executing a winning trade strategy to ensure superior product availability, impactful in-store presence, and compelling consumer promotions. The role is central to maximizing return on investment, evolving Route-to-Market, and building best-in-class commercial capabilities

**You will be responsible for:**

1. Strategic & Commercial Planning

+ Develop and implement the co...

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