Head of Sales

Job Summary The Head of Sales is responsible for owning revenue growth and gross margin for large-scale and turnkey greenhouse projects across multiple regions. The role leads the sales strategy, builds and manages a high-performing regional sales organization, drives new market entry, and ensures the company remains ahead of market trends and competitors in protected agriculture. This position plays a critical role in expanding the companys international footprint while securing flagship lighthouse projects. Job Responsibilities Sales Strategy & Market Development Develop and execute a 3-year regional go-to-market strategy for GCC and Levant, along with expansion playbooks for Australia, Africa, and priority new markets. Conduct structured market studies, including demand sizing, crop and climate suitability, regulatory and incentive mapping, competitor benchmarking, pricing corridors, and partner ecosystems. Define and prioritize market entry strategies by country (direct sales, agen...