Head of Product Marketing

Overview

Head of Product Marketing role at MSC Cruises . The Head of Product Marketing plays a pivotal role in shaping how our cruise products are perceived in the market. This leader will serve as the strategic bridge between product development and corporate marketing, connecting customer insights with compelling product storytelling to drive awareness, demand, and alignment across teams. This role is responsible for understanding customer needs, identifying unique product differentiators and reasons to buy, and crafting clear, compelling messaging in collaboration with the Brand Team. The Head of Product Marketing will ensure consistency across all touchpoints by overseeing the narrative that spans the entire cruise experience—from itineraries and onboard experiences to shore excursions.

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