Job Description:
Marketing Strategy & Brand Leadership
Lead the localization and execution of global and regional marketing strategies and portfolio priorities.Oversee strategic and operational brand planning across the portfolio, ensuring clear positioning and lifecycle management.Drive market, customer, and competitive insights to inform strategy, investment decisions, and resource allocation.Ensure high-quality development and execution of promotional strategies, campaigns, and materials in compliance with regulatory and internal standards.Build and maintain effective engagement with Key Opinion Leaders (KOLs), scientific societies, and key external stakeholders.Ensure strong company presence at major scientific and industry events.Commercial Excellence & Performance Management
Define and implement the Commercial Excellence framework, focusing on sales force effectiveness, ...