FULL_TIME

Head of High Net Worth Marketing

Posted by AXA Group • hong kong, hong kong, Hong Kong

📍 hong kong, hong kong 🕒 February 23, 2026

About the Role

Responsibilities:

1. Strategic Leadership & Business Growth

  • Develop and execute a long-term strategic roadmap to penetrate and expand market share in HNW segments, aligning with company objectives
  • Identify growth opportunities
  • Partner with Wealth Management, Private Banks, International Intermediaries and Family Offices for client acquisition and co-create premium services and experience
  • Collaborate with various stakeholders including Underwriting, Risk Management, and Product teams to design exclusive privileges and insurance solutions best suit the HNW clients
  • 2. Brand Positioning & Marketing Excellence

  • Define an ultra-premium brand narrative and identity emphasising personalisation and unparalleled services, tailored to resonate with HNW clients.
  • Develop and maintain HNW clients’ communications (including dedicated website, marketing collaterals, customer correspondence and...
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