Head of CRM Strategy

Head of Strategy | B2Spin Limited

We are B2Spin, dedicated to delivering the best Free-to-Play Social Casino and gaming experiences by creating captivating, engaging, and unique products that are accessible to everyone.

Lead the strategic vision and execution of CRM campaigns across all four brands, driving player engagement and retention through data‑driven campaign excellence. This is a senior leadership role combining strategic oversight with hands‑on campaign expertise in our fast‑growing gaming portfolio.

What You Will Be Doing

Strategic Leadership & Vision

• Own strategic planning and execution of campaign activity across all brands, translating business goals into actionable CRM strategies
• Act as strategic bridge between Retention, Product, BI, and Brand teams, representing CRM as a key growth driver in cross‑departmental initiatives
• Build performance frameworks and reporting dashboards, leading qu...